I have a confession to make: I am new to the world of sales and marketing. I wanted to learn how to create and manage effective marketing strategies or how to obtain a privileged digital positioning in different marketing channels. I soon found out that it’s not so easy to identify a successful business strategy, as it heavily relies on what we experience every day and the needs that arise to solve the problems we face.
We know that a successful marketing strategy should directly correlate with the revenue generated. Therefore, a company’s profits are mainly attributed to a well-implemented marketing strategy, so I wanted to share with you what I have learned in my short time in marketing and some of the typical steps we can implement to develop a marketing strategy:
Through market research, we are going to gather information about buying behaviours, patterns, and cultural beliefs.
Recognition of target customers
Every product or service has a target customer base. This understanding will help design a marketing strategy that caters to the target audience. The best courses in sales and marketing can help us understand the importance of the target audience in the best way.
Developing a brand
A brand is unique to a product, which distinguishes one brand’s product from another. It is important to pay attention to the colours that will identify our brand and how we will make our product stand out from the competition.
Choosing the right marketing channels
A marketing channel is a medium through which customers learn about a new product. It can be a print ad, a TV commercial, or a Facebook ad. Depending on the target audience and the type of product, it is critical to choose the right marketing channel.
Exceptional after-sales services
Marketing is an ongoing business activity. It is not limited to encapsulating product sales but also involves after-sales services. Communication with customers is the key to customer loyalty.
Monitoring and review
Marketing strategies require constant monitoring and review. It allows us to make effective changes.
Together we can all become better salespeople and achieve our goals, so tell us what those things are you wish someone had advised you when you started down this path!
About the Author
Edghar Silva is a digital content creator and graphic designer.
Originally from Cordoba, Argentina, Edghar studied Accountancy, Digital Marketing and Copywriting. His passion for art led him to pursue a career as a freelance creator, where he has honed his skills and created amazing work for clients. For the past 7 years, he has been living and working in Dubai, where he continues to create engaging digital content.