About us

After more than 25 years in sales, Chris Dawson has been through pretty much every role:

From personal prospecting to corporate level sales, national sales management and training for top 100 organisations. Chris Dawson designs and delivers bespoke sales training and coaching programmes for companies around the world who are serious about developing their sales people.

From BT, Canon Europe and National Tool Hire to American Summer Camps and the British Chambers of Commerce, his direct, enthusiastic and experiential approach to sales training is aimed at the outcome all organisations want: more sales!

Chris also teaches sales and sales skills at several universities across the UK, co-hosts the renowned Sales Dojo podcast and is recognised worldwide for his commitment to improving the reputation of the sales profession.

Lothar is a Gartner-certified sales trainer, ISO-certified agile coach and new work expert with a passion for helping organisations take sales to the next level and supporting start-ups in the various stages of a successful market entry and transforming their business.

Together with his partner, he has developed the "Customer-Business-Value Centric" sales methodology. Based on the question of what customers really want, this methodology provides a guide on how to become a true trusted business partner for your customers instead of being perceived as a salesperson. He has led large-scale sales transformation programmes in multinational companies such as Nokia and Siemens and has supported several start-up companies in their various market entry phases with sales and coaching programmes.

He is a strategic, value-orientated innovator and firmly believes in a trusting partnership with open, efficient and constructive cooperation.

An experienced telemarketer, queen of conversation and born chatterbox, Wendy loves helping people make their conversations a success. Wendy has been in the sales and communications industry for over 30 years and now uses this knowledge to train others in telemarketing, telesales, customer service and account management. With her company WAG Associates, which she founded in 2005, she now focuses on working with individuals and training teams to make their calls successful. Wendy will help you find and speak to the right people, get more meetings, callbacks and sales, and build long-term business relationships.

Wendy shows how to make more sales over the phone and utilise conversations in your business. Wendy's resilient nature has enabled her to trade successfully against the odds and be crowned one of the 2021 Lloyds Business Banks Small Business winners. The connections she has made have been key to this, coupled with her natural love of training and helping people.

As the bestselling author of the training manual "Making Conversations Count - How to sell over the phone" and podcast host of the show "Making Conversations Count", Wendy is a born entrepreneur.

After 23 years in London, leading sales teams from the Guardian Newspaper Group to FTSE 100 companies, Niraj set out to raise standards in sales and wrote the book "Everybody Works in Sales", which became an international bestseller.

He has delivered LinkedIn training and sales coaching to over 350 organisations including: Barclays, NatWest, Sainsbury's and Google. Skills that participants have benefited from include: Prospecting, role playing, mentoring, LinkedIn training, LinkedIn content writing, profile optimisation, dealing with objections, email writing, sales language, listening training and presentation skills.

In May 2021, Niraj was recognised by Salesforce as one of the "Top 16 Sales Influencers in the World to Follow" and again in May 2022.

In November 2021, he was recognised by LinkedIn as one of the "Top 10 LinkedIn Voice in Sales To Follow". In his spare time, Niraj plays drums in a rock band, raises money for charities such as Movember and serves as an ambassador for the Milton Keynes Hospital Cancer Unit.

His speciality: how to generate sales on LinkedIn. LinkedIn has 870 million users, but most of them don't have an optimised profile or don't know how to get in touch with customers. Even fewer know how to use LinkedIn for inbound enquiries. There is no automation, no software is needed. Niraj Kapur, LinkedIn Top Voice in Sales of 2021, will show you how to do it and give you tips for implementation.

After 30 years in sales, the last 10 of which he has spent consulting, training and coaching, Iain has become a sought-after expert and facilitator of change in sales. Iain has worked with small entrepreneurial start-ups, SMEs and corporate giants such as Microsoft Corp and is Scotland's leading thought leader in consultative sales skills.

In addition to the many technology companies Iain has worked with, he has also helped companies in the telecoms, insurance, financial services, manufacturing, business services, oil and gas sectors. Through klozers.com, Iain now works with clients around the world providing B2B sales training and sales coaching.

Iain specialises in helping businesses accelerate their sales growth and has a track record of significantly and sustainably improving his clients' professional sales skills. With 35 years of experience, Iain can equip his salespeople and organisations with everything they need to achieve higher, sustainable returns. Iain's speciality is working with SMEs and mid-sized companies, helping them to take on and win against the big brands in their industry. Even brand leader Microsoft described Iain as the "navigator for sales success".

With 18 years of experience in luxury retail management and negotiations and over 16 years of experience training luxury retailers and wholesalers, Natalie (MBA) is passionate about giving salespeople a competitive edge in sales and customer experience through effective training and coaching.

Her goal is to help sales teams create an outstanding shopping experience that turns customers into ambassadors for the shop. Natalie's training programmes include practical sales, negotiation and communication techniques as well as a success mindset that increases employee engagement, motivation and overall wellbeing. The result is increased sales, better customer retention and greater job satisfaction. The skills taught in their training also have a positive impact on various aspects of life and lead to overall life satisfaction. Happier people are more productive and loyal!

Natalie's training programmes are tailored to the individual goals of each company.

Janet began her sales career with seven years in direct sales at Xerox where she specialised in pharmaceuticals, education and government and benefited from Xerox's world-class sales training. She then spent 17 years as Group Head of Business Development for two private colleges in East London, where she was responsible for the overall sales and marketing strategy and recruited, trained, motivated and supervised the sales and customer service team.

During this time, she helped grow a 3-person company into a multi-million pound business with 650 students. In 2013, she became a sales trainer, focusing on customised training for corporate teams and open workshops for small business owners, many of whom had never received sales training. In 2016, she began offering sales coaching as she responded to requests for one-on-one sessions.

In 2015, she won Enfield's Start-up of the Year and reached the final of The Guardian's start-up of the Year. She has twice reached the final of ISM Sales Trainer of the Year. Janet is a bestseller on Amazon, has published two sales books and is a sought-after keynote speaker.

She is humorous and personable and believes that everyone can perform better in sales with the right support and motivation. She lives in Cheshunt in Hertfordshire and has 2 children, 2 cats and 6 chickens.

Cora brings 18 years of experience from a successful, international career in the consumer goods industry (including key account management, POS marketing and marketing as well as controlling and IT project management) to her coaching practice.

Their great communication and connection skills are the best basis for motivating training and coaching sessions.

Since 2018, she has been coaching specialists and managers in personal and corporate transformation processes, where the topic of burnout prevention is playing an increasingly important role. Through additional training as a certified online coach, she has taken her coaching skills to a new level. Clients also benefit from using the Linc Personality Profiler, as self-knowledge provides clarity about goals and potential obstacles and enables growth - both personally and professionally.

Experienced executive with a 20-year track record of leading EMEA teams to success. International BtoB sales expert in disruptive technologies with a passion for building and aligning high performance organisations to achieve aggressive sales targets and market leadership. MBA from HEC France and coach certification from Paris Dauphine University.

Thomas is an experienced trainer and coach, with 22+ years of experience in the Chemical Industry and in the IT Sector. At SAP, as the Chief Storyteller EMEA, Thomas works on making Story Crafting and Storytelling part of everyone’s DNA. And as the founder and CEO of NLPWorx, Thomas offers NLP-Practitioner and NLP-Master certifications as well as individual NLP coachings. Furthermore, under the umbrella of Charismalogie, he offers trainings, consulting and coaching on topics like Story Crafting, Storytelling, Stage Presence, Vocal Coaching, and Video. Thomas has already helped more than 1,000 speakers to walk up on stage or in front of the camera and present in a relaxed and fun way, being able to enjoy themselves and to focus on their audiences.

As a young executive, Nikolai quickly gained international experience and, after volunteering in Cameroon (Central Africa) with "Doctors without Borders - Austria" (2017), decided to combine the topic of mental health with our economic policy.

Nikolai decided to combine his expertise from social work with sales and has made it his passion to help entrepreneurs solve their fears in sales and create a clear structure and approach. This includes the sensitive understanding of recognising emotional blockages and having the necessary expertise to resolve them sustainably. In combination with a mature knowledge of human nature and the necessary quick-wittedness, Nikolai is able to profoundly help many people to achieve more success in sales and in their private lives.

Self-employed in the insurance industry for over 25 years, Oliver has worked as part of a team from day one. He recognised the power of "together" early on and intuitively sought out the right cooperation partners to reach his desired and target customers. Since 2015, his intuitive networking has professionalised and can therefore be transferred to all industries. In his training sessions, Oliver encourages people to find the right professional partners with passion and authenticity.